How we managed to scale Apipet’s email channel up to $200k for Black Friday 2021.
Apipet is a brand that’s manufacturing pet supplements based on bee products.
We prepared a detailed strategy on how to crush with an email every promotion you run. Literally any promotion you want to run, product launch, Black Friday, Christmas, Thanksgiving etc.
4 crucial steps for successful promotion
- Announce promotion to your audience
- Build an early bird list
- Keep your audience engaged and build anticipation
- Let them know when promotion has started
We followed these 4 steps every year and results are always better than expected.
We have sent more than 45 email campaigns in november
More than 500 000 emails
Segmented our list in 3 segments (early bird, buyers, engagers)
Results?
Highly engaged audience
Ready to act
Apipet’s revenue more than doubled in comparison to average. And one very important point, average order value and margin were higher than regular months
